For the things that matter.
Personalised keepsake books that help you put important things into words—and give those words a way to be kept.
Explore our keepsakesSome things are worth putting into words.
We create personalised keepsakes that make it easier to say something important — thoughtfully designed to be held onto, returned to and kept.
The collection
Our keepsakes
Thoughtfully designed keepsakes that help you put important things into words — and give them somewhere to stay.
Coming soon
New keepsakes are on their way. Thoughtfully made. Beautifully personal.
See the collectionThe process
How your story takes shape.
Choose the people, messages, photographs and details that matter. We guide the story, then bring everything together into a keepsake made for them.
Choose your book
Choose your edition and story length based on the format, finish and level of detail that best suits your family.
Explore the sample book
See all the available story content, try the personalisation options and get a clear feel for how your own book will come together.
Make it personal
After ordering, use our guided form to choose your people, upload photographs and add personal messages.
Review and approve your story
Once you submit your completed personalisation form, we’ll send your digital flipbook proof within 2–4 working days. Review it, request any changes, then approve it for print.
Swipe to see each step
Who is behind My Red Thread Tales?
Hi, I’m Ashley.
I’m a mum, architect and urban designer based in Auckland, New Zealand. My Red Thread Tales started with an idea after my son was born — I wanted to create something he could hold onto for years to come, something that would remind him of the people around him and just how deeply he was loved.
Read our story